Pour les marques qui se refusent de raconter deux fois la même histoire.
What if the best ideas were born from detours?
For brands that refuse to tell the same story twice.
Designing bold, clean thoughtful experiences that elevate brands and turn ideas into impactful visuals.
360°
360°
360°
ARTISTIC
ARTISTIC
ARTISTIC
360°
DIRECTOR
DIRECTOR
DIRECTOR
02
(about me)
© 2026
I imagine visual identities where strategy, story and graphics move forward together.
J'imagine des identités visuelles où la stratégie,
le récit et le graphisme avancent ensemble.
My name is Sofiane. But everyone calls me So. And I “fabrik” identities that have something to say. Ideas don’t just fall from the sky. They hide in an album cover, a façade, a video game, an exhibition, or a conversation overheard by chance. I collect them, connect them, and make them my own.
Then we test, refine, and start again. Until we find the visual language that tells your story. Not someone else’s. Lots of “what if…” until there’s only one “there it is.” So, nothing too complicated.
Puis on teste, on affine, on recommence. Jusqu'à trouver le langage visuel qui raconte votre histoire. Pas celle de quelqu'un d'autre.
Beaucoup de "et si..." puis un seul " voilà ", so pas compliqué.
03
(selection of projects)
© 2026
04
( services I offer)
© 2026
So efficace, so complet.
01
Art direction
You already have some great ideas, but they don't quite fit together. Together, we'll give them a common direction—down to the smallest details—so that every future decision can be made without having to start from scratch.
01
Art direction
You already have some great ideas, but they don't quite fit together. Together, we'll give them a common direction—down to the smallest details—so that every future decision can be made without having to start from scratch.
01
Art direction
You already have some great ideas, but they don't quite fit together. Together, we'll give them a common direction—down to the smallest details—so that every future decision can be made without having to start from scratch.
02
Visual identity
A logo, a website, and posts that tell three different stories: this is often a sign that there’s no common language. I bring together the right ideas, strip away the unnecessary, and build an identity that’s clear enough for your team to use on its own—even when you no longer need me.
02
Visual identity
A logo, a website, and posts that tell three different stories: this is often a sign that there’s no common language. I bring together the right ideas, strip away the unnecessary, and build an identity that’s clear enough for your team to use on its own—even when you no longer need me.
02
Visual identity
A logo, a website, and posts that tell three different stories: this is often a sign that there’s no common language. I bring together the right ideas, strip away the unnecessary, and build an identity that’s clear enough for your team to use on its own—even when you no longer need me.
03
Brand activation
An identity that exists only in a PDF is of no use to anyone. Once the groundwork is laid, I bring it to life across the platforms that really matter to you—print, social media, websites, posters, presentations—so that every new creation fits naturally into the same framework, without a lengthy approval process.
03
Brand activation
An identity that exists only in a PDF is of no use to anyone. Once the groundwork is laid, I bring it to life across the platforms that really matter to you—print, social media, websites, posters, presentations—so that every new creation fits naturally into the same framework, without a lengthy approval process.
03
Brand activation
An identity that exists only in a PDF is of no use to anyone. Once the groundwork is laid, I bring it to life across the platforms that really matter to you—print, social media, websites, posters, presentations—so that every new creation fits naturally into the same framework, without a lengthy approval process.
05
( my method )
© 2026
(01)
UNDERSTAND
DISCOVERY CALL · QUESTIONNAIRE
A logo here, a website there, posts improvised on a Friday night: eventually, no one recognizes the brand anymore. What interests me is what comes before: why this brand exists and why anyone should remember it.
(01)
UNDERSTAND
DISCOVERY CALL · QUESTIONNAIRE
A logo here, a website there, posts improvised on a Friday night: eventually, no one recognizes the brand anymore. What interests me is what comes before: why this brand exists and why anyone should remember it.
(02)
FIND THE RIGHT ANGLE
ANALYSIS · MOODBOARD
A good identity is never just a collection of nice ideas. It often emerges between two worlds: strategy and intuition, reason and emotion, the serious and the unexpected. That's where I look.
(02)
FIND THE RIGHT ANGLE
ANALYSIS · MOODBOARD
A good identity is never just a collection of nice ideas. It often emerges between two worlds: strategy and intuition, reason and emotion, the serious and the unexpected. That's where I look.
(03)
BUILD
CREATIVE DIRECTIONS · VISUAL SYSTEM
This is where the idea becomes concrete. I turn the chosen direction into a coherent identity, considered in every detail as well as as a whole.
(03)
BUILD
CREATIVE DIRECTIONS · VISUAL SYSTEM
This is where the idea becomes concrete. I turn the chosen direction into a coherent identity, considered in every detail as well as as a whole.
(04)
BRING IT TO LIFE
ADAPTATIONS · SUPPORT
An identity only has value if it can keep living after its creation. I design it for the formats, uses and evolutions to come, and support its rollout.
(04)
BRING IT TO LIFE
ADAPTATIONS · SUPPORT
An identity only has value if it can keep living after its creation. I design it for the formats, uses and evolutions to come, and support its rollout.
07
( facts )
© 2026
clients worked with
Projects built in close collaboration, from the first brief to final delivery, with attention paid to every step.
clients worked with
Projects built in close collaboration, from the first brief to final delivery, with attention paid to every step.
clients worked with
Projects built in close collaboration, from the first brief to final delivery, with attention paid to every step.
projects delivered
Identities, campaigns and assets designed to answer real challenges and bring ideas to life.
projects delivered
Identities, campaigns and assets designed to answer real challenges and bring ideas to life.
projects delivered
Identities, campaigns and assets designed to answer real challenges and bring ideas to life.
happy clients
Source: my mum and a few friends. Sample size, if anyone asks, perfectly reliable.
happy clients
Source: my mum and a few friends. Sample size, if anyone asks, perfectly reliable.
happy clients
Source: my mum and a few friends. Sample size, if anyone asks, perfectly reliable.
years of experience
Experience built between art direction and real-world client work, from internships to full-time and freelance.
years of experience
Experience built between art direction and real-world client work, from internships to full-time and freelance.
years of experience
Experience built between art direction and real-world client work, from internships to full-time and freelance.
So, on fait un truc ensemble ?
So, on fait un truc ensemble ?
So, on fait un truc ensemble ?
